Umbrella Network Acquires Digital Advertising Oracle Lucidity for ‘Tens of Millions’ — CoinDesk

Lucidity has processed over 600 million transactions, according to a Thursday press release shared with CoinDesk. The problem Lucidity has set out to solve, it says, revolves around increasing transparency in ad spending for digital advertising. Currently, over $30 billion in advertising spend is wasted every year, the companies claim. Specifically, Lucidity says it is attempting to solve the issue by allowing advertisers to identify and cut down the waste involved in the advertising process.